Leading package holiday company, Jet2holidays, has further expanded its biggest ever advertising campaign with the launch of a brand new TV creative this Easter.
The new 40’ advert is targeted at families and showcases the happiness customers experience on a Jet2holidays family break, in order to drive further awareness and bookings for its holiday packages.
Also featuring Jess Glynne’s chart-topping hit ‘Hold My Hand’, it complements the existing adverts which launched last Christmas and highlight the specific benefits of holidaying with the company, including its low £60 per person deposit, free child places and generous 22kg baggage allowance.
The advert will premiere for the first time on Good Friday and will run across prime time TV spots including Ant & Dec’s Saturday Night Takeaway, Celebrity Chase and Big Star Little Star. It will also launch across Northern cinemas over the bank holiday weekend, ahead of family blockbusters including Kung Fu Panda 3 and Zootopia.
Gavin Forth, head of marketing for Jet2holidays, said: “We know that nine out of 10 people who holiday with us will book with us again, because of the fantastic and family friendly experience they have had. This new advert really captures that experience in order to inspire even more people to consider us for their next break.”
The advert was created by the Home Agency.
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