Graze, the healthy snacks company, has chosen Brand & Deliver to create a TV commercial for UK and US channels following a competitive pitch process.
The 30-second direct response ad aims to build brand awareness, boost engagement and drive sales, highlighting the company’s mission to create exciting, healthy snacks delivered straight to the doorstep. The creative direction will focus on fresh, natural ingredients, interesting flavour combinations and the wide variety of snacks available.
Brand & Deliver, who created a series of highly successful online films for Graze earlier this year, will shoot the advert over four days in April at Graze HQ in Richmond and at a home location. Voiceovers will be recorded for UK and US markets, with B&D also handling clearing and distribution for broadcast on Sky channels at the end of May.
Tom Newton, Head of Communications at Graze said: “Graze has been getting creative in the kitchen, experimenting with wholesome ingredients, playing with flavours and developing imaginative new products. This advert will drive home the simplicity and quality of our offering with a clear, strong call to action for new customers through a promotional code offering free delivery.”
Ben Gallop, CEO of Brand & Deliver, said: “Following on from the success of the online films we created for Graze, we are delighted to win the brief to produce their first TVC in several years. This advert will be bold in its simplicity, driving home Graze’s key message: ‘Making good exciting’.”
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