VictoriaPlum.com, one of Retail Week’s nominations for 2015 Growth Retailer of the Year, is set to relaunch the famous mfi furniture brand in an exciting business expansion. The online retailer, known for its designer bathrooms at internet prices, has added the exclusive mfi bedroom collection to its current product offering, and will be available to purchase on the VictoriaPlum.com website from 22nd March 2016.
mfi, originally formed in 1964, quickly went on to become a household name in the furniture retail industry, with over 200 stores nationwide at the height of its popularity. However, with increased competition from the likes of IKEA, mfi’s fortunes declined and the company went bankrupt in 2008, with all UK stores closing.
In 2011, VictoriaPlum.com bought the rights to the mfi brand name, since then, the company has launched a new website, opened a new state of the art, 227,000 sq foot distribution centre and has insourced their VIP Two Man delivery fleet. VictoriaPlum.com is now in a position to expand into other areas of the home and the introduction of the mfi collection is just the start of this journey.
Insight from VictoriaPlum.com’s research highlights that the mfi brand has a very high recall positively associated with value-for-money furniture. Showcasing the bedroom collection with the mfi brand will enable their customers to recognise the price competitiveness of the range whilst communicating the same designer appeal and high level of quality they have experienced at VictoriaPlum.com.
Jon Crook, head of trading at VictoriaPlum.com explains:
“The team at VictoriaPlum.com have used extensive customer research and market insights to carefully select our mfi range. We are really proud of our bedroom furniture and think it is the perfect collection to launch mfi back into the market and help VictoriaPlum.com to further grow as a leading online home retailer.”
Since 1999, VictoriaPlum.com has been providing great design at great prices, to become one of the UK’s leading online home retailers.
It has stuck to its principles of operating without expensive showrooms or salespeople, offering quality designer products at internet prices and passing on the savings to the customer.
The brand is now looking forward to transferring this expertise and knowledge into other areas of the home.
For more information on VictoriaPlum.com and its products, visit the website at https://VictoriaPlum.com or call 0344 804 48 48.
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